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Prepaid Legal Leads - 3 Roads, Which One Is Optimal?
Prepaid Legal leads can make the distinction between success and failure in your network marketing business. But, not all leads are born equal.
Whether you decide to buy leads or generate your own, there are three main "types" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If satisfied, they may be thoughtfully introduced to your business with reasonable success. But, they didn't start with an interest in making money, and they're going to need a lot of education.
2. Opportunity seekers. These leads are looking for a way to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your job will be to find the serious ones, overcome their concerns and guide them into your team.
3. Active network marketers. These individuals are already in an opportunity, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their credit card by enrolling in a program.
The most valuable prepaid legal leads are those in the latter group: active network marketers.
Why?
Well, as discussed above, you are sure they have an interest in making money with network marketing. You will never hear them say, "Is this one of those pyramid schemes?" and other such ridiculous questions. They're past that; they know better.
They also understand the business better than someone who's never been in multi-level marketing. So, once they sign up to your team and get up to speed, they'll produce results much more quickly (and with less instruction) than a normal person.
Lastly, they likely know other active networkers: their sponsor, front line, and even cross-line people they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your group.
They're in a program, though, and not necessarily looking to start something else. It's your job to softly, and carefully, pique their interest without setting off any alarms.
The best way to do this is to start with an offer that helps them in their existing organization... something not even related to your opportunity. Something generic, like promotional tools or coaching.
Earn their trust, and show your value to them by showing them how to move forward with their existing business. Show them that, unlike their existing advisor, you are teaching them things that work. But make it apparent that the only people who get your full focus are the people contributing to your financial success.
At that point, joining your group will be the next sensible move.
In summary, you can go after potential customers, you can target opportunity seekers, or you can pursue active network marketers. Of the three, active network marketers have the most potential to explode your team with the least effort. Focus your energies there, and your check will be transformed.
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