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Internet Business Opportunity Lead Strategies - What The Vendors Will Never Let You Know
Business opportunity lead vendors don't always narrate the complete story. They usually don't tell you where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Regrettably, these three factors are critical to judging the quality of a business opportunity lead.
First, let's find the way to obtain traffic.
To make this easy, let's take an example from the real-world: billboard marketing.
Everybody been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an internet marketing enthusiast like me, the most recent training audio on CD,) when out of the blue a sign on the side of the road catches your eye.
Aside from the exact billboard, and the advert placed on it, can you guess the single biggest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, put that same billboard advert on the main commuter route leading into the city and you'll generate an entirely different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity gossip site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advert promise the business opportunity lead? What is their expectation? They responded to the advert for a purpose, and while your broker may be telling you that they're interested in a home business, that's not always the case.
Back when I still got leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was noticeable to me that none of the leads I purchased were serious about establishing an internet business. In reality, they had been responding to an advertisement offering them a chance to get a free computer system.
Thus, the offer is critical and can't be ignored. It helps make the difference between a business opportunity lead which is willing, even excited, to discuss about your opportunity versus wasted money.
Last of all, knowing how often the business opportunity lead has (and ever will be) sold is critical.
The truth is, your typical internet business opportunity lead is not wanting to whip out their credit card and join an opportunity right away. Rather, they're inquisitive checking out carefully dipping their toe in the water and doing their research.
The point is, it often takes time -- lots of time -- for somebody to choose to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone join my team who had been on my email list, getting periodic emails from me, for over eight months. So, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competition. No thank you.
So what's the answer?
Honestly, I quit purchasing leads entirely. After wasting literally a large amount buying every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is best. You control the source of traffic, you control the offer (and so, the lead's expectation,) and they are yours entirely to follow-up with until they're willing to join your business opportunity.
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