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Binary MLM Compensation - 5 Issues You Must Remember
Binary MLM plans are actually prominent now, so here are a few thoughts from my own experience.
First, for the newbies, binary MLM pay plans have one definitive characteristic: you have just two "legs" in your downline... a left leg and a right leg. Everyone you ever enroll will be placed in a straight line, one under the other, down one of those two legs.
Here are 5 facts you should understand if you're thinking of joining a binary MLM compensation plan:
1. Use fear of loss to push recruiting.
In a binary, each individual who enrolls is placed below the person who joined before them (in that leg.)
Not only does this provide "overflow" to your downline, which encourages cooperation and retention, but the astute MLM sponsor can use this to drive recruiting.
"I have 5 people's enrollments here on my desk. If you enroll right now, I'll enroll all 5 of these below you. If not, that's cool... I'll just enroll you under them when you are ready to join."
There are "powerline" systems that automate this. It's compelling stuff.
2. Position is crucial.
Negotiate your position with your sponsor with care.
Some positions get more overflow than others. Your sponsor is going to want to place you where it helps them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the other side, demanding to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to mentoring you to build your business.
There is no obvious best solution, which is why my advice is just to tread carefully. Don't just join without thinking it through and talking to your sponsor.
3. TNSTAAFL.
Fans of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the finest position and a complete enterprise worth of overflow, a binary MLM still won't pay you a penny unless you recruit yourself. Overflow has to be balanced with volume you generate for it to be worthwhile. So, don't go into a binary thinking that you're going to get something for free.
Also, when recruiting someone it's great to reveal them about the overflow they may receive, but make sure they appreciate TNSTAAFL. It won't destroy the enrollment... if anything, it'll prove them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your team to recruit outside then inside.
The first person you recruit into a binary should go on the same side, either left or right, that your sponsor placed you on. This is known as your "outside" leg.
The second person you recruit should go "inside," in the other leg.
The order is essential... a lot of people join an MLM recruit 1 person and drop out. If that 1 person was placed outside, they will get overflow from their sponsor. If not, they will be working their business solo forever.
To shelter against that, you should always teach "outside, inside."
5. The best binaries are hybrids.
Vanilla binary MLMs are no longer cutting-edge. In fact, there were a lot of problems with them.
But, when "combined" with a unilevel, coded bonus, or other pay plan, those issues can be easily resolved. These hybrid structures-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Cadillac of modern MLM pay plans.
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